Intermediate Section winners were Sophie Lynam, Chloe Court and Laurie McPhillimy for their business ‘Fire Files.
The winners of the Annual Competition were announced last week after 2 judges interviewed the 12 finalists. 7 teams from the Junior Section, 3 from the Intermediate section and 2 from the Senior section met with Ms Orla Shine and Ms Jennifer Lynam for 10 minutes each. The 2 judges awarded the following prizes:
Rachel Bowden, Marketing Lecturer in Griffith College and Business Consultant came in to talk to our 5th Year Business classes about her experiences in the business world, where she works for the expanding Irish company Water Wipes. She explained to the pupils the importance of understanding that consumers think emotionally first, rather than logically, when it comes to buying products. Companies have begun to realise this and have developed clever Marketing departments to tap into this. She is currently helping a very successful Irish brand expand abroad into several countries like USA, China and South Korea.